You have embarked on your venture and are sure that your startup has a strong value proposition, however, you experience friction and need a way to promote your startup. You need to offer details on your startup quickly at low cost. At this point, you must improve your Public Relations.
Embrace the changin media landscape.
The media landscape has changed over time, and COVID-19 really affected the newsrooms. To engage the changing media landscape, it is critical to conduct due diligence and understand what reporters are writing on and whether they would be the right person to write a piece on your startup. To launch a successful PR campaign, you must think like a reporter. Think about why the reporter may think that your story is newsworthy or have an interesting narrative. To a founder, every detail may seem important, however to a reporter it may come across as fluffy or not interesting. You must get their attention witha quck tailored message with condensed information on your area of expertise.
Tell Your story well.
Elevator pitch - Your elevator pitch should be a strong, concise description of an idea, product, or company that explains the concept in a way such that any listener can understand it in a short period of time.
Messaging doc - Your messaging doc should be three bullet points that you want the audience to walk away with. This message should include function, unique company, and expert positioning.
Press Narrative - Your press narrative should include 1-3 storylines that you want the audience to know about your startup.
After sending your messaging doc and connecting with a reporter, you should balance your follow- up with building relationships rather than wanting constant updates. It is crucial that you do not come across as an annoying source.
Lastly, you must understand that the interivew doe snot mean there is a a certain chance of a story. Like fundraising form investors, do not be discouraged and realize that there are other reporst out there to get your story written.